Ever find yourself asking why your pharmacy can’t quite keep repeat customers? Why people are opting for the competition down the street? Was it something you said? Or, rather, was it how you said it? All of these factors and so much more make up the essence of customer relationship management, a vital tool in helping prolong your independent pharmacy’s success. One of the most basic ways to ensure your business remains up and running is to develop a relationship between you and the...
If you’re wondering how you can improve your pharmacy’s workflow or how your customers see your business, then look no further than market research. Defined by the Small Business Association, market research “blends consumer behavior and economic trends to confirm and improve your business idea.” Understanding the needs of your customers is extremely important, allowing you to invest and focus on elements that need a little more care and attention. It gives you a blueprint on how to...
In a previous blog, we went over what role pharmacy benefit managers play in the independent pharmacy scene. They are essentially negotiators meant to help pharmacies get the best services within their means. PBMs aren’t always on your side, however. They can make negotiations more difficult than it needs to be, making the process that they’re supposed to simplify even more convoluted. Enter pharmacy services administrative organizations. (PSAOs)...
Working at a pharmacy is demanding enough, but there are other aspects of the work that can easily go unnoticed. Customer reviews or surveys are a key factor in shaping your customer base and ultimately determining your independent pharmacy’s success. Reviews will determine if on-the-fence customers will choose to go to your pharmacy. You’re a local business, so it’s important to have the voices of your community heard, and you’ll want those voices to be positive ones...